The Motability Scheme offers simple, all-inclusive leasing to anyone receiving a qualifying mobility allowance. You simply use your allowance to lease a brand new car from a huge choice of makes and models. You can have up to three named drivers (this doesn't have to be you) and the price of every lease includes insurance, breakdown and maintenance.
Welcome to Day's Ford Swansea



Welcome to Day's Ford Plasmarl. Since small beginnings in 1926, we have grown into a multi-franchise dealer group with multiple sites across South & West Wales. We pride ourselves on being a family-run business which is continuously demonstrated through our welcoming and supportive team.
As proud holders of the Motability Operations National Group 2022 Commended award, we're positive you'll be delighted with your experience at Day's. Our dedicated team of experienced Motability specialists have helped thousands of customers over the years find their perfect Motability vehicle. With a wide range of vehicles available across a number of brands, we're confident we can help you choose a car that meets your needs. Day's Ford Plasmarl can help you by:
- Confirming your eligibility for the Motability Scheme
- Helping you choose the right car
- Arranging a test drive
- Ordering and supplying your new Motability car
- Servicing your car Contact Day's Ford Plasmarl on 01792616000 to make an appointment with our Motability specialists.
Contact information
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Showroom details 08:30 - 18:00 08:30 - 18:00 08:30 - 18:00 08:30 - 18:00 08:30 - 18:00 08:30 - 17:00 10:00 - 16:00Toggle Hours
Day of the Week | Opening hours |
---|---|
Monday | 08:30 - 18:00 |
Tuesday | 08:30 - 18:00 |
Wednesday | 08:30 - 18:00 |
Thursday | 08:30 - 18:00 |
Friday | 08:30 - 18:00 |
Saturday | 08:30 - 17:00 |
Sunday | 10:00 - 16:00 |
Motability Scheme specialists:
- Peter Myles
- Simon Evans
- Rob Williams
Service centre details 07:30 - 17:30 07:30 - 17:30 07:30 - 17:30 07:30 - 17:30 07:30 - 17:30 08:30 - 17:00Closed Today Toggle Hours
Day of the Week | Opening hours |
---|---|
Monday | 07:30 - 17:30 |
Tuesday | 07:30 - 17:30 |
Wednesday | 07:30 - 17:30 |
Thursday | 07:30 - 17:30 |
Friday | 07:30 - 17:30 |
Saturday | 08:30 - 17:00 |
Sunday | Closed |
Motability service specialists:
- Ian Steward
- Philip Young
- Wendy Hopkins
Accessibility features at Day's Ford Swansea
- Accessible car parkingAdditional InformationThe dealership has designated accessible parking spaces for customers. These spaces are clearly marked and are located in close proximity to the entrance of the building.OK
- Accessible toiletAdditional InformationThe dealership has accessible toilet facilities which are designed with extra space to make it easier for those with limited mobility or wheelchair users to access.OK
- Automatic door entranceAdditional InformationThe dealership has automatic doors that open either with a sensor or a button. This means that you do not need to physically open the door to gain access to the dealership.OK
- Designated quiet opening timesAdditional InformationThis dealership has designated quiet times to make it easier for those who struggle with busy or loud environments. The quiet time will include turning off any background music and avoiding any tannoy announcements. Please contact the dealership directly for details of their quiet opening times.OK
- Hearing aid assistanceAdditional InformationThe dealership has a hearing loop or other designated sound system to connect to your hearing aid to make it easier to communicate with staff at the dealership.OK
- Quiet area availableAdditional InformationThere is a designated area at the dealership that has minimal background noise. This is a calming space to make it easier to visit the dealership for those who struggle with busy or loud environments.OK
- Step-free route to premisesAdditional InformationThis dealership has a route from the car park to the inside of the dealership without any steps to make it easier for anyone with limited mobility to enter the building. If it is not possible for the step-free route to be completely flat then there will be a ramp in place to facilitate step-free access.OK
Reviews at Day's Ford Swansea
- Rating 5.0May 28, 2025Rob was very informative and kept In touch right through out the processResponse from Day's Ford SwanseaMay 29, 2025Hi Jessica. Thank you for your 5* review! We pleased Rob kept in informed before collection of your new car. Thank you for choosing Day's and we hope you enjoy tour new car! Best regards, Matt.
- Rating 5.0May 28, 2025Very good service with day in ford SwanseaResponse from Day's Ford SwanseaMay 29, 2025Hi Gillian. Thank you for your 5* review! We're pleased to hear you received a very good service for your handover at Day's Ford in Swansea. We hope you enjoy your new car! Best wishes, Matt.
- Rating 5.0May 21, 2025It was great , everything explained perfectly and clearly and the dealer man was very patient with process.Response from Day's Ford SwanseaMay 22, 2025Hi Sweeta. Thank you for the 5* review! We're pleased to hear everything was explained clearly and you were impressed by our sales man. We hope you enjoy your new car! Best wishes, Matt.
- Rating 5.0May 16, 2025.Response from Day's Ford SwanseaMay 19, 2025Hi Stefan. Thank you for taking the time to leave us a 5* review! We're pleased you found your MOT went well. Best regards, Matt.
- Rating 5.0May 16, 2025Simon was amazing I will recommend him and days to everyone.Response from Day's Ford SwanseaMay 21, 2025Hi Kayleigh. Thank you for the 5* review! We're happy to hear Simon did an amazing job! Thanks for the recommendation. We hope you enjoy your new car! Best regards, Matt.
- Rating 5.0May 15, 2025Rob was efficient explaining all new features on the car.Response from Day's Ford SwanseaMay 22, 2025Hi Jacqueline. Thank you for taking the time to leave us a 5* review! We're really pleased to hear Rob from our Fordstore in Swansea was efficient and shared his knowledge to show you all the new features in your new car. We hope you are enjoying your new car! Best regards, Matt.
- Rating 5.0May 8, 2025Peter was very helpfulResponse from Day's Ford SwanseaMay 22, 2025Hi David. Thank you for taking the time to leave us a 5* review! We're happy to hear you found Peter helpful. Thanks for choosing Day's. Take care, Matt.
- Rating 5.0May 2, 2025Fantastic patience and clarity. What a lovely man .Response from Day's Ford SwanseaMay 22, 2025Hi Leighton. Thank you for taking the time to leave us a 5* review! We're pleased our sales man was patient and was clear during your application. Thanks for choosing Day's. Best wishes, Matt.
- Rating 5.0Apr 24, 2025Waiting while service was being done was easy, free hot drinks clean comfortable seating area. Free WiFi, spotless showroom, and polite helpful staff.Response from Day's Ford SwanseaMay 23, 2025Hi Cosmic. Thank you for the wonderful 5* review! We're pleased you were happy with regards to the service we provided and our staff at Ford Swansea very helpful and polite. Thank you for choosing Day's. Best wishes, Matt.
- Rating 5.0Apr 16, 2025From the moment my journey began early last year, Ford Motor Cars and Rob Williams transformed what could have been a simple car purchase into a truly unforgettable experience. As I ventured into various dealerships in the Swansea area, searching for the perfect vehicle, my excitement only grew when I discovered the Capri. This car checked every box on my list of desires.
Rob Williams, with his exceptional professionalism and genuine care, made the entire process seamless and exciting. He guided me through every step, allowing me to test drive the Explorer and the Mach-E before making my final decision. Even when I changed the car's colour along the way, Rob handled it effortlessly, showcasing his flexibility and dedication to ensuring my satisfaction. There was never any pressure—just unwavering support and expertise that turned a potentially overwhelming process into one I will always cherish.
Rob’s ability to make everything easy—from payment options to his extensive knowledge of the Capri—was unparalleled. When the day finally arrived to pick up my electric vehicle, Rob was once again a beacon of excellence, patiently introducing me to my new car with impressive insight and understanding. His guidance made my transition to an electric vehicle smooth and enjoyable.
Ford is fortunate to have someone as extraordinary as Rob Williams on its team. His mentality, knowledge, and overall personality made my experience remarkable. As I drove away in my Capri, it felt clear that I had found not just a car but a company and a team that truly valued their customers. After years with BMWs, this experience has made me excited to remain a part of the Ford family.
To Rob Williams and Ford Motor Cars: thank you for this fabulous journey!Response from Day's Ford SwanseaMay 23, 2025Hi Neil,
Thank you so much for taking the time to share your wonderful experience with us at Day's Ford Swansea. We are thrilled to hear that your journey with us was not only memorable but also exceeded your expectations.
Your kind words about Rob's expertise and dedication truly highlight the values we strive to uphold at Ford. We are proud to have him on our team and will be sure to pass along your compliments.
We are also pleased to hear that your transition to an electric vehicle was smooth and enjoyable, thanks to Rob's guidance. It's wonderful to know that you feel valued as part of the Ford family, and we are excited to continue serving you in the future.
Thank you once again for your glowing review and for choosing Ford. We look forward to being a part of your journey for many years to come.
Warm regards, Matt - Rating 5.0Apr 11, 2025Absolutely fantastic service at days very helpful & friendly aswellResponse from Day's Ford SwanseaMay 23, 2025Hi Nicole. Thank you for the 5* review! We're pleased you received a fantastic service during your application. Thank you for choosing Day's Ford Swansea. Best wishes, Matt.
- Rating 5.0Mar 31, 2025ExcellentResponse from Day's Ford SwanseaMay 22, 2025Hi Gloria. Thank you for taking the time to leaving us a 5* review! We're pleased you found the handover excellent. We hope you're enjoying your new car. Best wishes, Matt.
- Rating 5.0Mar 31, 2025The collection of the car went smoothly. The main functions of the car were explained and questions were encouraged.Response from Day's Ford SwanseaMay 22, 2025Hi Christine. Thank you for the 5* review! We're pleased the collection of your new car went smoothly and you were explained the features of your new car! Thanks for choosing Day's and we hope you are enjoying your new car. Best regards, Matt.
- Rating 5.0Mar 26, 2025Excellent service friendly staff very helpfulResponse from Day's Ford SwanseaMay 22, 2025Hi Daniel. Thank you for your 5* review! We're happy to hear our staff at Ford Swansea were friendly and provided you with an excellent service for your handover. We hope you enjoy your new car! Best wishes, Matt.
- Rating 5.0Mar 25, 2025Gareth was superb With us from start to finish.Response from Day's Ford SwanseaMay 22, 2025Hi Mary. Thank you for taking the time to leave us a 5* review! We're happy to hear Gareth was superb from start to finish. Thanks for choosing Day's, and we hope you enjoy your new car! Take care, Matt.
- Rating 5.0Mar 25, 2025Excellent in every way. Would highly recommend.
Staff were knowledgeable, helpful and very professional.
The car was seen quickly, the work carried out efficiently and it was ready before expected.
Outstanding customer service. Thank you.Response from Day's Ford SwanseaMay 22, 2025Hi Wendy. Thank you for the 5* review! We're pleased you found the staff knowledgeable and you received outstanding customer service from our team at Ford Swansea. Thank you for your high recommendation! Best wishes, Matt. - Rating 5.0Mar 19, 2025EasyResponse from Day's Ford SwanseaMay 22, 2025Hi Helen. Thank you for taking the time to leave us a 5* review. We're pleased the handover was easy. Thanks for choosing Day's! Take care, Matt.
- Rating 5.0Mar 17, 2025I was "Top Notch".
Rob couldn't have made it any easier for me.
Professional and friendly at the same timeResponse from Day's Ford SwanseaMay 21, 2025Hi Heather. Thank you for taking the time to leave a 5* review! We're thrilled you found the service provided by Rob, top notch. Thank you for choosing Day's and we hope you are enjoying your new car. Best wishes, Matt. - Rating 5.0Mar 17, 2025Very good service with mot on myResponse from Day's Ford SwanseaMay 21, 2025Hi Gillian. Thank you for taking the time to leave us a 5* review! We're happy you were provided with a very good service by our service team at Ford Swansea. Best wishes, Matt.
- Rating 5.0Mar 17, 2025Helpful and nothing to much troubleResponse from Day's Ford SwanseaMay 21, 2025Hi Yvonne. Thank you for taking the time to leave us a 5* review! We're happy you found your vehicle service helpful and it wasn't too much trouble. We hope to see you again in the future. Best wishes, Matt.